Wandia Gichuru (Co-Founder & CEO, Vivo Fashion Group) The Ascent 👑✨ The ultimate queen of retail and manufacturing scaling in East Africa. She single-handedly built Vivo from a small boutique into th

Wandia Gichuru (Co-Founder & CEO, Vivo Fashion Group)

• The Ascent 👑✨ The ultimate queen of retail and manufacturing scaling in East Africa. She single-handedly built Vivo from a small boutique into the region’s largest locally designed and manufactured fashion retail empire, expanding aggressively across Kenya, Rwanda, and the United States market.

• The Friction 👠💥 Her path is a raw masterclass in surviving broken supply chains. She had to outmaneuver a market completely flooded by cheap, informal second-hand imports and endure the massive capital-intensive pressures of establishing local textile manufacturing facilities from scratch in a high-tax environment.